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Air BnB signup - so promising!

See the full gallery on Posterous I've been browsing Air BnB for a while looking for apartments in New York next year. As I wanted to make a wish list I signed up and received to my Gmail account this...

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TRY IT! Mail tester email content evaluation tool

I've been working with the Wysija team recently on one of their new products - a new email content evaluation tool. It scores your email based on quite a few factors - including the trustworthiness of...

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Oops what a boo boo from Joules

I received this email from Joules a week ago and they still haven't updated their site. Joules have locked down access to not just the pages of their site, but the images too, causing this email to...

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Going for GIF!

Everyone's mad for the animated gifs at the moment! They're great to attract the eye to something important, or just to be a bit more "interactive" and playful.Here's a few great examples that I've...

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Friends with Benefit(s) - Nice reactivation email

Nice little email from Benefit to try and reactivate me. I find this pretty interesting as although I don't purchase online, they have many many retail outlets and the accounts are linked. How do they...

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Dr Bragi: No consent - Did they buy my details?

The awesome thing about OtherInbox is that I have a unique address for every company that I receive email from. Until a couple of months ago, I was receiving emails from Taer Icelandic - a skincare...

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Dear LinkedIn, when I unsubscribe, I mean DO NOT EMAIL ME

I unsubscribed a week or so ago from LinkedIn as they had got rather annoying with their offers for their Premium service. Once again today I have received another email from them about Premium. Why...

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Nice welcome email from Schuh

I'm liking this welcome email I received from Schuh. Although aesthetically it's nothing special, it still has a friendly appeal with the doormat and subject line "Your very first Schuh email" The...

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Guardian Jobs bizarre preference based match

I signed up to Guardian jobs ages ago and occasionally receive jobs info based on my skills and requirements. However I received this very odd match from them the other day.I was matched to a music...

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Worst email design ever?

I received this email from Zara today - the main panel doesn't even have a link attached to it. WHY oh WHY would you send it out with no link? It has the web address written on it!Permalink | Leave a...

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Fab.com's nice unsubscribe/opt-down form

I really like this email unsubscribe form from Fab.com, it's clear & concise. In other words, it does what it says on the tin. Although I do think it's weird that you cant distinguish order emails...

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Apple fails & wins

Went to the Apple store and bought a Mac at the weekend. Loved the fact the receipt was emailed to me as I am hopeless with paper receipts (seriously, I have a carrier bag full of "important"...

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Funsubscribes from Secret Escapes

I almost didn't want to unsubscribe when I saw the pics that accompanied the mailing preference options in Secret Escapes...who said unsubscribing had to be a sad occasion? I wonder how many people...

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AX Paris alt tags

AX Paris really need to sort their alt tags out - the whole of the email is just tagged AX Paris. With images off I have no idea of the content or even what products or offers they might be...

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Ottolenghi - where is the love

Thanks to @JulianMoskov for sending this one to me.As a huge foodie I was so disappointed with this email - where is the sexy product photography? I want to be drooling over the pics like I do on...

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And now for something completely different...

I opened this email from Selfridges and fell in love with it instantly.The combination of texture and simplicity (and the yellow and grey colour scheme) is fantastic. I knew I had to share this one...

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Ace adaptive email from Waitrose

Love this email from Waitrose I received today. It's really well planned out and would never have known it was adaptive until now as I always check my emails on my desktop. Now with no email access at...

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Compare the market: How not to do a responsive email

If you're going to do a responsive email, you need to check whether it actually looks ok on a device before you send it. After the amazing Waitrose adaptive email I showed you in my previous post, I...

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Amazon needs a mute button (or: Knowing when to let go)

My mum asked me for some help with laptops for my sister as she gets one provided free due to her learning difficulties. The obvious one stop shop for information is Amazon so we spent a good long time...

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Goodbye Email Fail, hello BecsRivett.com

As Posterous is shutting down, I've spent many hours moving my posts over to my new email marketing site. Please come and say hello on my new domain, and sign up to blog post notifications over at...

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